Paul Arden spent 14 years as the Executive Creative Director at Saatchi & Saatchi. He was responsible for some of the UK’s most successful advertising campaigns – British Airways, SilkCut, Anchor Butter, InterCity and Fuji. In 1993 he set up the film production company Arden Sutherland-Dodd. His first book sold over half a million copies.
Books published by Penguin include God Explained in a Taxi Ride and Whatever You Think, Think the Opposite. He died in 2008.
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